Decathlon De
Decathlon is a French sporting goods retailer that was founded in 1976 by Michel Leclercq. It is the largest sporting goods retailer in the world, with over 2,080 stores in 69 countries and regions as of 2023. The company manages the entire process of research, design, production, logistics, and distribution in-house, while also partnering with global suppliers and marketing its own brands directly to consumers in Decathlon-branded big-box stores. Decathlon stores typically stock a wide range of sporting goods from tennis rackets to advanced scuba diving equipment, occupying an average of 4,000m2 in size.
Decathlon is vertically integrated, designing and developing its own products and marketing them under its more than 20 brands. In March 2024, the company launched a simplified brand portfolio consisting of category specialist brands and expert brands. Category specialist brands include BTwin (urban gliding and mobility), Caperlan (wildlife), Domyos (fitness), Inesis (target), Kipsta (team sports), Kuikma (racket), Nabaiji (swimming), Quechua (mountain), Rockrider (outdoor cycling), and Tribord (water and wind). Expert brands include Kiprun, Simond, Solognac, and Van Rysel.
