Lidl is a German global discount supermarket chain that operates over 12,000 stores across Europe and the United States. The company was founded in 1972 by Schwarz Gruppe, a German retail company, and is headquartered in Neckarsulm, Germany.

Lidl offers a range of products, including fresh produce, meat, dairy products, bakery items, and packaged goods. The company’s product range is limited to around 2,000-3,000 stock-keeping units (SKUs), which is significantly lower than traditional supermarkets. This limited product range helps Lidl to reduce costs and maintain efficiency in its supply chain.

https://www.lidl.de/