Founded in Toronto in 1984, MAC Cosmetics is the world’s leading professional makeup authority. Sold in over 120 countries around the world, MAC Cosmetics is one of the top three global makeup brands with an annual turnover of $1+ billion, and 500 independent stores.For many years, the cosmetics industry has been one that relies heavily on physical store experiences and in-store purchases. However, as the world continues to move into more of an online-first mode with most purchases, MAC saw the need for a stronger, more modern omnichannel experience and turned to Valtech for help.

https://www.maccosmetics.com/