The Ordinary is a Canadian beauty brand that was founded in 2016 by Brandon Truaxe, a entrepreneur and skincare enthusiast. The brand is known for its affordable, clinically-formulated skincare products that are free from harsh chemicals, artificial fragrances, and dyes.

The Ordinary offers a wide range of skincare products, including serums, moisturizers, cleansers, and masks. The products are formulated with active ingredients that are backed by scientific research, and are designed to address specific skin concerns such as acne, aging, and hyperpigmentation. The brand is also known for its innovative products, such as its popular Vitamin C Suspension 23% + HA Spheres 2% serum.

https://theordinary.com/en-ca