Dollarama is a Canadian retail chain that offers a wide range of products at affordable prices. The company was founded in 1992 by Larry Rossy, and it has since grown to become one of the largest retailers in Canada.

Dollarama’s business model is based on offering a variety of products at a fixed price point of $1.25 or less. The company achieves this through efficient supply chain management, low overhead costs, and a focus on private label products. This approach allows Dollarama to keep prices low and attract price-conscious customers.

Dollarama stores offer a diverse range of products, including housewares, health and beauty products, food, pet food, and toys. The company also offers a selection of seasonal products, such as Halloween costumes and Christmas decorations.

https://www.dollarama.com/