Wayfair is the destination for all things home and a place that helps everyone, anywhere, create their feeling of home. But how’d we get here?

In the early 2000s, having a “good selection” might have meant three or four options of something, side by side on a shelf in a store. But longtime friends Niraj Shah and Steve Conine saw an opportunity to give everyone more options. Bringing shopping for home online meant they wouldn’t need to worry about how many sofas they could fit in a store, and for the first time, everyday shoppers would have the power of choice.

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